Alexander Thomas asked:


When it comes to marketing a chiropractor practice, the best results will come from implementing a consistent system for predictable results. You will have to do a certain amount of things to be able to get yourself customers and as a chiropractor, you will want to start marketing your practice in the best ways possible. If you can, starting it before you actually open the business could prove beneficial. You want to be able to be successful with your business, so getting customers in the door is vital to your success.

What Are The Best Ways To Reach Out?

You will need to stimulate referrals every week, and you will need to implement a system that will get new customers to you. This could be a special deal for people who send other people to your business or you could offer some free time with you or some time off with the business. This will get more people to your business and can be considered a key point in chiropractor marketing. You have to make sure that you can get new patients every week until you have the appropriate number of customers, as good chiropractor marketing will be designed with that in mind.

You will need to be able to accommodate your business for the new patients that are coming to it so make sure you have the appropriate time and items needed to keep up with the steady increase of customers. The more customers you have, the better your business will do. With good chiropractor marketing, you will realize that these people are the potential for even more customers. Keep in mind there may be things you will have to do in the future to balance out the increase, and one such thing may be adding on to the business or moving the business to another spot.

If you want to look reputable as a chiropractor, one chiropractor marketing strategy would be to add a research-based patient education program. This way you can give your patients the proper information to keep them in better shape with their bodies. Having this educational program, at least once a month can be a real benefit to getting more customers to your business.

Another important chiropractor marketing strategy is to try to get your patients to pay willingly with cash, as this keeps the money up-to-date. You will not have to wait for additional money to be in your account so you also will not have to worry about extra bills that are charged in fees with credit cards. Insurance companies take a while to pay, therefore the best option out there is cash.

With a good chiropractor marketing strategy, your staff will handle and track the referrals that are going through your business for you. You cannot do everything, so give some of the load to someone else that is in the business and make sure you remember what your purpose is and be enthusiastic to your customers every day. This will make them like you personally, and they will feel connected with you and will keep coming back.

Patrick K. Porter, PhD asked:


On a scale of one to ten most chiropractors will answer ten – sometimes even eleven!! Yet, patient education is one of the hardest concepts for chiropractors to manage. Many chiropractors talk to their patients about chiropractic issues or give them brochures but in a society that is largely visual, how much of that information is getting through effectively to the patient?

If only 10% of the population is accessing chiropractic care, it would follow that current marketing strategies employed by chiropractic professionals is not working or not working effectively enough. How many referrals or repeat clients could a chiropractic professional be missing out on because their patients are not properly educated about the many benefits of chiropractic care for them, their families and friends?

The vast majority of chiropractic patients simply are not aware of the vast array of benefits they can receive from chiropractic care. They don’t acquire patient education on television or in magazines or newspapers. Their primary source of information comes from the chiropractic office itself. So how can chiropractors maximize the time spent in their office and educate patients on the benefits of chiropractic care? Brican Systems Corporation has spent the past twelve and a half years developing the solution.

Brican Corporation, who specializes in patient education systems for chiropractic offices, has developed a patient education program to utilize waiting time in the reception and adjustment rooms with informational messages, office news and the latest in chiropractic developments. This system uses the most advanced technology to implement patient education via flat screen monitors and servers that deliver a staggering 11,000 images to patients while they wait to be seen by the chiropractic professional.

These messages can be fully customized to each individual chiropractor’s office to create a complete advertising and marketing campaign to support the doctor’s specific area of expertise. The possibilities are almost limitless for the chiropractor to create a viable marketing strategy for their practice. In addition to the 11,000 images contained in 150 different slide shows, doctors would also be able to receive 270 additional shows over the next five years containing information from the Optimum Health University newsletter series on the latest chiropractic developments.

The system is easy to install as well. According to Brican’s Territory Manager in Indiana, Tim Pezold, “This is really designed to be plug and play.” The company provides the servers, monitors and cables necessary. All the chiropractor needs to do is lay the cables and hang the monitors and they’re ready for new business.

Brican’s system is in use in over 3000 chiropractic offices around the country as well as in several chiropractic colleges including Life University, Palmer College, Life West, Parker Chiropractic College and others. Many of these offices are seeing an increase of six or more new patients coming in as a direct result of this marketing strategy being implemented in their office.